Do We Have to Call It "Brown" Fat?

I've been catching bits and pieces of an ongoing NPR story this week about some recent research on what scientists refer to as "brown fat". More of the details can be found in this CNNHealth article.

Essentially, this type of fat is brown adipose tissue most commonly found in infants and small children, as well as animals, that helps burn calories by activating in colder temperatures to keep the body warm. (Imagine the workout trend that this will set off--perhaps a Groovin' to the 80s Pilates class out in the gym parking lot in the dead of winter? The possibilities are endless.)

However, what I think would be really cool, is if we could possibly come up with a better label than "brown fat." I mean, come on. Nobody wants brown anything.

Maybe something like awesome fat or super fat or . . . perhaps, Anti-fat!