Monday, February 2, 2009

Emphasis on "High Definition"

The following is a brief blurb from the Associated Press about a cable debacle during yesterday's Superbowl:

Cable provider apologizes for Super Bowl porn
by Arthur H. Rotstein

TUCSON, Ariz (AP)-- A cable television provider has apologized to Tucson-area customers over a 30-second porn interruption during the Super Bowl. Philadelphia-based Comcast issued a brief statement Monday saying the company is "mortified" and is conducting a thorough investigation.

Comcast spokeswoman Jennifer Khoury says the initial investigation suggests that the interruption was an "isolated, malicious act."

The company says only customers in the Tucson area receiving the standard definition feed--not high definition--were affected.

Tucson media outlets reported that they received calls from irate viewers about the porn, which aired just after the Arizona Cardinals' Larry Fitzgerald scored on a long touchdown reception during the game's final minutes.

What got my attention is the sentence explaining that only customers "receiving standard definition feed--not high definition" had the problem. I don't know if the purpose of that sentence was a marketing push for viewers to start using high def, or to re-emphasize that at least those who were exposed to the porn didn't have to see it in high definition, but either way it gave me a good chuckle.

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